Real Estate Confidential | Top Secrets for Setting the Price

The Birmingham Real Estate Pros insider tips to selling your home!

In real estate marketing there a few top items that can either make or break a sale. One of the most influential factors in determining whether or not a home will stimulate offers to purchase is the PRICE! Setting the price initially is crucial in the successful sale of real estate. A home that is priced correctly will sell. However a home priced too high will languish on the real estate market, leading to frustration and a potential loss of profit!until the home owners reduce the price to what the market demands. Even after they lower the price, due to the lowering of the price to be competitive, many buyers will see desperation or a willingness to reduce further and will often offer much less than current value.

Pricing Your Home Competitively

The first and most crucial step to selling your home is determining the fair market value of your home. What is fair market value? The fair market value is the price that you, the home seller, are willing to accept from a buyer that is willing to pay a certain amount for your home. Regardless of what dollar amount you want for your home, it will only sell at the amount someone is willing to pay and you are willing to accept!

Determining the Price

There are a few steps that we take as REALTORS® in determining the fair market value of a property. First we look at the most current and recent comparable properties that have sold within a small radius of your property. This gives an idea of what other homes are selling for in your neighborhood or area. Now, there is always the exception to the rule, especially when working with unique or waterfront properties.

The Cleaning Hit List

  • All closets
  • Kitchen cabinets
  • Bedrooms
  • Garage
  • Living areas
  • Patio


The old adage of "Never let a gallon of paint stand between you and a good home" seems to have gone by the wayside. This is especially true with first time homebuyers. First timers want everything to be "fresh" and "new". One of the easiest and least expensive ways to make your home more attractive to home buyers is to put on a fresh coat of paint. New paint, in neutral colors, is very appealing to home buyers and can make the difference between them selecting your home over another.

Best places to paint

  • Kitchen
  • Entryway
  • Living room
  • Bathrooms
  • Bedrooms
  • Exterior Trim

Curb Appeal

The first impression people have of your home is when they first arrive in front of your house. An unkempt yard is a negative that can set you behind the eight ball right from the get-go. It may not matter that the interior condition is flawless, a negative when they first pull up to your home will stick. Whereas a well maintained yard creates a positive impression in the beginning which can overcome a negative later in the viewing.


  • Mow
  • Edge walkways
  • Trim hedges / bushes
  • Freshen mulch
  • Add fresh color annuals
  • Paint mailbox

Selling with the Birmingham Real Estate Pros

When we list your home to sell, the Birmingham Real Estate Pros Team provide a detailed and comprehensive analysis of your home. Why, because in order to prepare your home for being listed for sale in the Birmingham market, we need to know how you rank against the competition. We analyze current market information to determine how we can generate the best offers in the shortest amount of time! We will make suggestions regarding simple improvements to your home to ensure making favorable and positive impressions on home buyers.

It's A Great Day @ Keller Williams!